LONDON – Widgets are set to emerge as one of the most cost-effective forms of digital marketing, with UK advertisers expected to spend less than £5m in total on creating branded web applications this year.
LONDON – BSkyB has lost its position as the UK’s biggest-spending online advertiser, after slashing its digital budget in 2007.
LONDON – Media coverage of pop group Girls Aloud looking surly, fed up and cold, during the shoot for the latest Kit Kat Senses ad has highlighted the pitfalls associated with high-profile celebrity tie-ups.
LONDON – The Food Standards Agency (FSA) is to revise its controversial nutrient profiling system, allowing the majority of breakfast cereal brands to return to targeting children through TV advertising.
LONDON – The Co-operative Group is developing a fresh ethical positioning as part of a strategy to re-establish itself as the UK’s leading fairtrade retailer.
SHANGHAI – Asahi Breweries is set to move into the Chinese wine market alongside Jiangsu Fuhao Wine and Japanese trading company Marubeni by establishing a joint-venture to produce and distribute red wine.
ASIA-PACIFIC – Havas chief executive Alfonso Rodés Vilá has confirmed that the network is close to finalising agreements that will help facilitate growth in the region, adding that Havas was “at the beginning†in Asia and was looking for “local parents in key marketsâ€.
HONG KONG – Low-cost carrier Oasis Airlines’ creative and media review is attracting criticism from agencies over the budget that has been made available to transform consumer perceptions of the brand.
SINGAPORE – Blue has appointed former XM Asia-Pacific regional CEO Josh Sklar to the newly-created role of global chief creative officer.
BEIJING – Unilever China is set to launch new campaigns for Cornetto and Magnum ahead of the key ice cream season in the country, tapping into music and beauty to target the brands’ respective target audiences.
HONG KONG – Cerebos Hong Kong is looking to reposition its Brand’s Essence of Chicken product, via a major new campaign developed by Grey.
HONG KONG – The iconic Mandarin Oriental is set to launch a regional television campaign aimed at underscoring the service expertise and the unique experiences offered at the refurbished hotel.
ASIA-PACIFIC – Levi’s is looking to lift its fortunes in Asia by diversifying its product range, kicking off regional campaigns for its Lady Style and Copper Jeans series.
BEIJING – New research from Ogilvy & Mather reveals that concerns of sponsor saturation are clearly premature in the run up to the Olympic Games.
SINGAPORE – Ad2One, the UK-based online sales network, is searching for a senior executive to run its Singapore office launching in June.
Someone known as Skullphone has hacked into a few ClearChannel billboards in California to insert the trademark image.
— via Textually
Imagine a crowd sitting in a cinema moving their bodies from side to side to control a car projected in the screen. Just like a gigantic maneuver or a “collective human joystick”.
This is AudienceGames created by Brand Experience Lab, last summer. After two completely successful pilots with Volvo a…
(TrendHunter.com) Comic books have become more and more influential for the 20th century art.
Italian designer Giuseppe Canevese brings to light the most important works of Guido Crepax in the form of furniture which can be brought into our homes.
Crepax is an Italian designer who influenced comic art and design …
HANOI – Y&R Vietnam has launched a digital division in response to the growing market for online advertising in the fast-growing Southeast Asian country.
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