Mar
27
Reverse Racism?
Posted in: Uncategorized
Mar
27
Army-Inspired Decor – Tank U Vases
Posted in: Uncategorized
(TrendHunter.com) Flowers are generally considered a pretty, gentle item to bring into the home. They’re usually displayed in delicate vases which is why these army tank-inspired flower holders are extremely bizarre.
The Tank U vases were created by Parisian design group, La Tete Au Cube and come in White and Platin…
Mar
27
Anatomy Sculptures – Uterus Vase
Posted in: Uncategorized
(TrendHunter.com) Looking for something erotic for your décor? This sensational Uterus Vase by The Plug and Stéphanie Rollin is one of only 20 made and it will surely serve as a great conversation piece.
“The concept behind this vase is to reinstate decorum to an over-utilized representation,” Elite Choice says. “…
Mar
27
Diversifying Popular Sites – Dailymotion Goes Gay
Posted in: UncategorizedDailymotion, the world’s largest independent video sharing site (YouTube is controlled by Google) and a top 30 website worldwide according to Alexa has launched an official “Gay & Lesbian” channel to cater to the LGBT community.
Other sites include some LGBT content, but Dailymotion is one of the f…
Mar
27
Safe Internet for Kids – KidZui Browser (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Fire catching discussions between parents and their kids about access to the Internet, are fuelling the anxiety of the parents to control or at least have a say in what children choose to visit on the internet. All types of software have been developed helping parents to make a choice and allow them…
Mar
27
Krystal Keeps Branded MySpace Page Trendlet Alive
Posted in: Uncategorized
Who knew? Apparently, brands still think it’s a good thing to created branded MySpace pages. We thought that trendlet was long gone. Nope.
Mar
27
Pep Boys Signs Up With Zimmerman
Posted in: Uncategorized
NEW YORK (AdAge.com) — Auto-parts retailer and service chain Pep Boys has handed its $85 million marketing account to Omnicom Group's Zimmerman Advertising following a review.
Mar
27
Push Button Cantonese for Rugby Fans
Posted in: UncategorizedHong Kong Sevens is a major rugby tournament coming up at the end of this month.
The event is expected to draw 20,000 foreign visitors to Hong Kong. Guinness wants make sure these visitors find their way to a local pub, so they’ve developed a mobile application, “Passport to Greatness,” to facilitate this action.
The mobile app contains useful information about this year’s event such as match schedules, team pools, stadium information, a city guide, as well as reviews and maps to all the top spots to grab a pint of Guinness during a visit to Hong Kong.
The application can also speak Cantonese to taxi drivers using pre-recorded sound bites and is full of hundreds of addresses, essential phrases and questions such as “Take me back to the South Standâ€, “Another round of Guinness please†and “Can you direct me to the nearest ATM machine?â€
This is the first time speaking phone technology has been used for an event guide anywhere in the world.
Mar
27
Diapers and Beer: The Real Story
Posted in: UncategorizedYou’ve probably heard the story about how a smart department store put diapers and beer on the same shelf because it had found out that a large group of diaper-buying population consisted of young fathers stuck at home on a Friday night. Here’s what really happened:
“The analysis “did discover that between 5:00 and 7:00 p.m. that consumers bought beer and diapers”. Osco managers did NOT exploit the beer and diapers relationship by moving the products closer together on the shelves. This decision support study was
conducted using query tools to find an association. The true story is
very bland compared to the legend.”
Mar
27
Automotive Artvertising – Honda Ads Use Famous Paintings (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) “More people die in road accidents than in wars.” That’s the point these Honda “Drive Safely” print ads try to make to promote driving safety.
The safety campaign uses three famous war paintings with scenes of death and chaos.
If you look closely, you will find that the ads creatively incorporate …
Mar
27
Guinness Mobile Application Speaks Cantonese
Posted in: Uncategorized
OgilvyOne Hong Kong along with XS2TheWorld and the Hyperfactory, in partnership with rugby tournament Sevens, have created, for Guinness, what’s being touted as the first Cantonese-speaking mobile guide.
Mar
27
Viral Commercial Sequels – Cadbury Airport Trucks Take on Gorilla Ad
Posted in: UncategorizedRemember the Cadbury Gorilla commercial that got so much buzz last year? It’s time to brace yourself for the sequel.
Cadbury is already saying it was, “designed to put a smile on viewers’ faces” and will feature “another great retro anthem!”
In lasts year’s video ad, which has received over 10 mi…
Mar
27
YouTube Adds New Audience-Tracking Tools
Posted in: UncategorizedNEW YORK (AdAge.com) — YouTube, which delivers one out of every three online videos viewed, according to ComScore, today introduced an analytics product that will let video creators see the geographic makeup of their audience, using internet protocol data, and a timeline charting a video's popularity. Up until now, the only publicly available information was the number of views, comments and ratings.
Mar
27
Don’t drive distracted, says distracting ad
Posted in: Uncategorized
A billboard in Wisconsin warning motorists not to get distracted while driving is itself getting criticized for being too distracting. “When I tried reading every word on that sign, I started leaving my lane,†says one driver, in a report from the local TV station. Saatchi New Zealand recently did a more creative safe-driving billboard campaign, which showed a succession of family snapshots on roadside ads clustered closely together. “Don’t let your life flash before you,†said the final boards. “Slow down.â€
—Posted by Tim Nudd
Mar
27
Rachel’s Organic to be first sponsor of Hampton Court Palace Flower Show
Posted in: UncategorizedLONDON – Rachel’s Organic, the UK’s biggest organic dairy brand, has signed up as title sponsor of this year’s RHS Hampton Court Palace Flower Show.
Mar
27
Rachel’s Organic to be first sponsor of Hampton Court flower show
Posted in: UncategorizedLONDON – Rachel’s Organic, the UK’s largest organic dairy brand, has signed a deal to be the title sponsor of this year’s Hampton Court Palace Flower Show
Mar
27
Bauer lines up Q Radio relaunch date
Posted in: UncategorizedLONDON – Bauer Radio has confirmed it will relaunch Q Radio on 2 June as part of a multi-million pound investment in its brands.
Mar
27
First Lady of France Bares All for GQ, Uses Queen to Push Pop
Posted in: Uncategorized
Carla Bruni — in all the sultry flesh — appears in the April edition of GQ magazine.
Mar
27
Study: Scientific Jargon Sounds Convincing
Posted in: UncategorizedResearchers at Yale established that “explanations of psychological phenomena seem to generate more public interest when they contain neuroscientific information.”
Here’s an automatic computer science paper generator and a postmodern essay generator, both very convincing, the former so much that it got its creators accepted at an academic conference.
— via Neuroscience Marketing
Mar
27
Diversifying Popular Sites – Dailymotion Goes Gay (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) Dailymotion, the world’s largest independent video sharing site (YouTube is controlled by Google) and a top 30 website worldwide according to Alexa has launched an official “Gay & Lesbian” channel to cater to the LGBT community.
Other sites include some LGBT content, but Dailymotion is one of the f…
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