(TrendHunter.com) These are some of the world’s most impressive swimming pools which are, for the most part, in hotels and resorts. The article I am borrowing this from, had listed 13 swimming pools but due to space constraints, I had to shrink the list down to only 5 of MY favorite photos of the world’s most incredi…
LONDON – YouTube is forcing marketers to relinquish control of how their brands are seen in the eyes of consumers, according to Johan Jervoe, corporate vice president of global marketing at McDonald’s.
Al Gore’s house takes another beating in a new campaign from the Competitive Enterprise Institute, which argues that energy-conservation policies will hurt developing nations. Gore took heat a few years ago for using 20 times as much energy in his Nashville-area home as the average resident, though the house has since been renovated and is no longer an energy guzzler. “I think they’ve lost the debate on the science and the policy and now all they are left with is to just attack the messenger,†says a Gore rep.
—Posted by Tim Nudd
LONDON – The ‘honeymoon is over’ for brands that refuse to engage consumers on their own terms, according to Scott Gallacher, director of online and partner marketing at BSkyB.
LONDON – Dr Pepper will be back on TV screens for the first time in four years as new marketing plans are in place to attract more drinkers.
NEW YORK – AOL is to buy the teen social networking site Bebo in a $850m (£417m) cash deal, a move it said would give it a leading position in social media.
LONDON – Nickelodeon UK is backing the launch of live action comedy series iCarly with its biggest integrated promotional campaign for 15 years.
LONDON – FirstCape, the South African wine brand, has signed up as the official wine sponsor of the 2009 British & Irish Lions tour to South Africa.
LONDON – Etihad Airways has signed a major sponsorship deal with the Ferrari F1 team ahead of the beginning of the 2008 FIA Formula 1 World Championships this weekend.
There’s no media phenomenon I won’t glom onto, be it social networking, vlogs, virtual worlds, on-demand services or whatnot. The less I understand the application du jour, the stronger my need to participate. Now, I’m told widgets are big. McGraw Hill hosted a widgets panel at its media conference yesterday, and Adweek digital editor Brian Morrissey mentions them sometimes—and he’s got a Twitter feed!—so I figured I’d better hop on the widget bandwagon. Behold my mighty widgets! (Pictures unavailable.) I call them Dave-its. What do they do? Why would you want them? How would they be monetized? Look, I’m not Elvis or Steve Jobs—I don’t have all the answers. My face pops out of a briefcase icon on your desktop when I post to AdFreak, and your speakers jangle, “You’ve got Dave!†Classy. Eliot Spitzer, $1,700-an-hour classy! (Ever notice that when Spitzer makes his frowny-sad expression, he seems to swallow half his face? It’s freaky. That call girl didn’t charge nearly enough to spend time with that guy.)
—Posted by David Gianatasio
Costumes for the upcoming Watchmen movie have hit the Internet, the first salvo in the marketing campaign (aside from the teaser poster). And holy crap, does Rorschach look awesome. The other characters have been altered a bit (Nite Owl looks like Batman if his cowl were wilting), but the Comedian (shown here) and Rorschach were kept pretty close to the original artwork. And the changes made aren’t a Dolph Lundgren job by any stretch. For the unfamilar, Watchmen is yet another Alan Moore graphic novel filled with moral ambiguity and general awesomeness (he also wrote From Hell and V for Vendetta), so the movie is bound to be good. In fact, the only thing more entertaining than the movie will be Moore’s reasons for hating it.
—Posted by David Kiefaber
LONDON – The BBC has been forced to alter its online iPlayer after hackers found a loophole in its anti-piracy system that allows unrestricted downloading of programmes, including ‘Top Gear’ and ‘Doctor Who’, from the online TV service .
LONDON – Channel 4 is slashing spend on US imports and committing itself to funding documentaries and multicultural programming, as it lobbies for more public funding including the possibility of taking a slice of the TV licence fee.
LONDON – The battle to win the hotly contested TV rights to Champion League games commenced yesterday as the BBC, ITV, Sky, Five and Setanta submitted their bids to European’s football’s governing body Uefa.
LONDON – Yahoo is in talks to join the Google-led OpenSocial platform, an alliance developing common standards to allow developers to run programmes on multiple social networks for the first time.
LONDON – Isabella Oliver, the upmarket maternity wear label, has launched a desktop widget that will keep women up to date with the latest fashion trends and new products.
LONDON – Book publisher HarperCollins has teamed up with BSkyB to launch a social networking website for young girls based around a character from one of its authors.
LONDON – Channel 4 chief executive Andy Duncan has unveiled the broadcaster’s vision for its future, including a £50 million investment in digital media.
LONDON – Specific Media, a US online ad network, has acquired UK online display ad provider Adviva, for an undisclosed sum.
LONDON – Sony Pictures Television International is set to buy 2Waytraffic, the independent production company that owns the rights to ‘Who Wants to Be a Millionaire’, in a deal valued at £137.5m.
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