An Australian tampon company has pushed the boundaries of advertising, with a television campaign showing an attractive, young woman and her pet beaver eating lunch, having their nails done, at the hairdresser, and being gawked at by men on a beach. The ad ends with a voice-over, “You’ve only got on…
LONDON – Costcutter has appointed former Interflora communications executive Jill Morris to the newly created role of head of marketing.
Test your breath, courtesy of Scope and the fine people at Dentsu, Canada and Crush, Toronto. What have you got to lose?
London – Asda has called for the government to reduce taxes on 100% fruit juices, claiming they penalise those looking for a healthy drink option.
LONDON – Diageo has hired Tullo Marshall Warren to its Gordon’s Gin direct marketing account.
(TrendHunter.com) VIP Fibers is a company offering the ultimate service for pet lovers. I’m talking series animal freaks.
The next time your doggy goes for a trim or you decide to shear your cat (just keep the fur on the head for a nice lion effect), keep the leftover fur and send it in to VIP Fibers and they’ll spi…
LONDON – TMN Group’s shares have risen by more than 10% to a high for 2008, after it said that several parties have expressed interest in the company following news this week of a takeover approach from Tangent Communications.
(TrendHunter.com) If you or someone you know have a hard time remembering when to take your meds, the MagneTrace necklace is sure to be a great use to many.
According to Georgia Tech, “The necklace, called MagneTrace, contains an array of magnetic sensors that could be used to detect when specially-designed medica…
To show consumers their wannabe Hot Pockets are loaded with pizza stuff, Pizza Pops enlisted Cossette, Toronto, which got some boys that remind us of Smosh to star in these spots, Woodchipper and Campers.
(TrendHunter.com) An Australian tampon company has pushed the boundaries of advertising, with a television campaign showing an attractive, young woman and her pet beaver eating lunch, having their nails done, at the hairdresser, and being gawked at by men on a beach. The ad ends with a voice-over, “You’ve only got on…
LONDON – Virgin Media is to launch a TV channel next week based around Arsenal Football Club – the latest move by the cable company to bolster its sports offering.
LONDON – The Coca-Cola Company will be launching its Glaceau vitaminwater brand in Britain this summer.
LONDON – Businesses that advertise online are facing an uphill struggle to connect with users of online social networks as they users grow weary of brash online advertising and become increasingly hostile to it, according to research by Kyp Systems.
LONDON – LoveFilm has teamed up with the 78 websites operated by the Football League to run a six-month voucher giveaway.
OMG stunning!
To advertise their sharp knives, the brand name which I can not read (is it “long term”?) and ad agency “invisible”, guangzhou cut really intricate motifs in thick paper posters and hung them in appropriate places.
A door God, a few lucky fish and a gorgeous looking vase inside.
Who said Chinese advertising was naive? This is fantastic! I want some!
(TrendHunter.com) While much of the world uses US-owned YouTube to watch and share videos, China has come up with their own answer in the form of Youku.com, a company that recently partnered with MySpace China.
The site looks similar to YouTube, showing a main video with different channels and featured videos on the…
Tesco is threatening to complain to the Advertising Standards Authority (ASA) about Ocado’s latest advertising campaign, which claims that the online retailer can match Tesco’s prices on ‘all household brands’.
LONDON – RMG Connect has created a digital campaign for HSBC, promoting the global bank’s sponsorship of the Victoria & Albert Museum’s China Design Now exhibition, which opens March 15.
As America’s pastime makes its annual spring return, yet another seasonal rite is upon us: commercials for losing teams seeking to fill seats at ballparks. First, we had the 79-83 Minnesota Twins trotting out obscure hurler Pat Neshek (who’s unlikely to ever be mistaken for the real “Ek,†Hall of Famer pitcher Dennis Eckersley). Now we have the Texas Rangers (75-87 last year, good for last place in the American League West), which has created a series of spots (and an Aaron Copland-style Western soundtrack) that attempt to conjure up a Rangers greatness that never was—and never will be any time soon. “There’s no crying in baseball,†each of the spots begin. True enough. There are also no pennants or world championships in Texas. And there won’t be in ’08, either. Fantasy baseball note: Avoid Hank Blalock in the early rounds; that shoulder’s still a question mark. Go Yanks! (Will the Rangers also hold an Eliot Spitzer Night? Couldn’t hurt!)
—Posted by David Gianatasio
LONDON – City AM, the daily freesheet, is backing the UK launch of its sports betting supplement The Punter, with a national press campaign by Newhaven.
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