BBH creates earthquake ad for Lynx
Posted in: UncategorizedBartle Bogle Hegarty today launched a topical ad for Lynx deodorant, based on the recent earthquake which hit England.
Bartle Bogle Hegarty today launched a topical ad for Lynx deodorant, based on the recent earthquake which hit England.
LONDON – Kellogg’s is planning to offer 30million free swimming tokens as part of its latest activity-driven promotion.
LONDON – The Prostate Cancer Research Foundation has won the CBS Outdoor Underground Writer competition, as part of which the charity will receive a free London-wide ad campaign on the tube.
LONDON – GMG Radio is planning to relaunch its Jazz FM station on DAB in London and the North West, in a bid to cater for the jazz fans bemoaning the loss of GCap’s national DAB station TheJazz.
LONDON – Virgin Media has recorded its best quarter for TV customer acquisition for seven years, adding 61,100 new subscribers during the fourth quarter last year to take its total TV customers to 3.48m.
NEW YORK – News Corporation has completed the $11bn (£5.6bn) sale of satellite TV business DirecTV to Liberty Media, after a $10.1bn stock buyback, the largest in the company’s history.
LONDON – ‘Dexter’, the dark comic drama about a forensics expert who tracks serial killers by day and is a serial killer himself by night, launched with an impressive 1.9m viewers in a late-night slot on ITV1 yesterday, according to unofficial overnight figures.
LONDON – An online marketing campaign promoting the Universal Pictures film ‘Untraceable’, has been pulled from Facebook after concerns about the violent nature of its content.
LONDON – Marks & Spencer (M&S) has announced plans to charge for food carrier bags across all its UK stores from May.
Simon Shaps, ITV’s director of television, is to be replaced by ex-BBC One controller Peter Fincham as part of a major senior management shake-up.
LONDON – The BBC is making its content easier to search and view online, striking a deal today to offer its iPlayer footage through video search engine blinkx.
LONDON – Trinity Mirror, publisher of the Daily Mirror, has reported a pre-tax profit of £203m for 2007 thanks to the disposal of its south-eastern titles and The Racing Post, as well as an improvement in the volatile ad market.
NEW YORK – Microsoft has awarded Crispin Porter & Bogusky a $300m (£151m) global creative project after a competitive pitch.
LONDON – Marks & Spencer is to begin charging 5p for plastic carrier bags at its stores across the UK, following successful trials in Northern Ireland and the South West of England.
SHANGHAI – Chinese dairy giant Yili has shortlisted agencies to handle its yoghurt business, pitting incumbent Euro RSCG against a line-up thought to include Grey and McCann Erickson.
PHNOM PENH – KFC is in discussions with agencies as it prepares to open its first restaurant in Cambodia next month.
Samuel L Jackson is to be the new face of Virgin Media’s advertising.
LONDON – Campaign has signed up six admired creative chiefs to chair individual juries at the inaugural Campaign Big Awards, which will take place in October 2008.
LONDON – Mike Welsh, the managing director of Claydon Heeley, has quit to join Craik Jones Watson Mitchell Voelkel as its chief executive.
LONDON – The new start-up shop from the former DDB duo Bill Brock and Matt Dyke has opened its doors for business, with six partners each sharing an equal equity stake.