Hasta La Creative!

In about an hour (midnight EST), Qtrax will begin offering any number of the 25 million music files in its library for free downloading in exchange for collecting usage info and inserting ads. Until a hack surfaces, the songs are not iPod-compatible. You’ll need to download a proprietary Qtrax player, too. More details when the thing is released, but here’s an article in the British Times. Wonder what the value of the ads would be if the songs can’t be played on the go.

It also seems that the company is yet to reach the agreement with all copyright holders, contrary to the claims in the newspaper article.

Update: So, it’s 10 past midnight, and the site is down. Blah.

BATAVIA, Ohio (AdAge.com) — Students of the marketing revolution should watch Brian Perkins closely. Innovation often means going against the flow, but the efforts of Mr. Perkins' centralized marketing-services team to modernize Johnson & Johnson's approach have encountered particularly tough headwinds of late.

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NEW YORK (AdAge.com) — The market's still unproven, but the ad-supported-music industry just got two more major players knocking on doors looking for marketers' dollars: Last.fm and Qtrax

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The Adour restaurant in NYC’s St. Regis hotel opens tomorrow and will offer an …