Target doesn’t care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn’t deal with non-traditional media. Target went on to say that this allows them time to focus their efforts on publications that reaches their core “gu…
(TrendHunter.com) Target doesn’t care what bloggers think about them. When a blogger emailed criticizing a billboard, she got a blow off email saying that Target doesn’t deal with non-traditional media. Target went on to say that this allows them time to focus their efforts on publications that reaches their core “gu…
We started the 2008 school year in the Integrated Media program at Mount Hood Community College a few weeks ago. As is our habit, we are using "Lovemarks: The Future Beyond Brands" as the primary text. It's not because there are so many pretty pictures (which I definitely need), but there are clear and simple ideas that give our students a clear foundation for understanding the basic concepts of branding.
Breezing along effortlessly in the park, or hanging out at the watering hole, these limited edition Puma Sportie LA Cali’s will stir souls. The combination of black and gold says exclusive and the back and side panels are gold – solid gold, layered under a black mesh. On the insole and sole are mont…
(TrendHunter.com) Breezing along effortlessly in the park, or hanging out at the watering hole, these limited edition Puma Sportie LA Cali’s will stir souls. The combination of black and gold says exclusive and the back and side panels are gold – solid gold, layered under a black mesh. On the insole and sole are mont…
There are logo’s that are iconic, and there are logo’s that are forgettable. The new Australian Broadcasting Corporation (ABC) logo is definitely the latter.
The station’s ‘Exercise your imagination’ tag line was obviously not an objective in the design brief.
Here was an an iconic symbol, just like that of the American networks NBC, CBS or ABC identities, replaced by a generic typeface.
And the very least it’s a total waste of tax payer money.
There is further debate over at TVTonight.com.au along with screenshots of the on air ident package.
(TrendHunter.com) You haven’t seen laptop luxury until you’ve seen the gold, platinum and diamond cases by Zeus Computer.
The Tokyo company created computers in the most opulent cases imaginable. Both the $760,000 Jupiter (made of platinum) and the $570,000 Mars (made of solid gold) are adorned with real diamonds p…
(TrendHunter.com) These goblets are as unique as they environmentally friendly, but are they for wine, or are they for beer?
The Beer Bottle Goblets are shaped like wine glasses but constructed out of recycled beer bottles.The bottom of the bottle is removed and placed on top of the opening to create a stand; the d…
For a long while I thought my inability to squeeze into my Levi's or Gap jeans had something to do with a recent trip to Mexico City, where I indulged in sopes and quesadillas as if there was no tomorrow. As it turns out, the only reason Latino women like myself are having trouble fitting in their regular jeans is the result of our naturally and genetically-programmed bootylicious look. So says Fiorana, an apparel maker from Fort Worth, Texas
NEW YORK (AdAge.com) — In a battle between two media titans, Liberty Media chief John Malone has filed a complaint to oust IAC CEO Barry Diller and several IAC board members.
(TrendHunter.com) The Maserati is one of the premium sports cars in the world. They have taken a bold step and asked a group of students from Italy’s Istituto Europeo DiDesign to come up with a concept. It’s known as the Maserati Chicane coupe. The final design will be 2+2 seating with a front mounted V8 engine. It w…
QTrax, the start-up that only days ago was promising 25M legally-downloadable songs, doesn’t have any deals signed with major labels after all, but today the company has made its player available. It’s a re-skin of the open-source player Songbird. For now, you can only play music from your own computer (or, thanks to the built-in browser, from a web site), but there are already plenty of ads. The Samsung banner opens this page in a separate tab.
Below is the stock chart for the QTrax’s holding company. Someone’s made a few bucks in what is reminiscent of those pump-and-dump schemes you get in your spam folder.
Update [Jan 29, ’08] Wired: Is QTrax a Stock Scam?
(TrendHunter.com) The biggest pyramid in the world will no longer be in Egypt; rather, it will be in Dubai. As part of a new project called Falcon City, Dubailand will be adding replicas of the world’s wonders that will, from an aerial view, resemble the shape of a falcon. The buildings will be used for commercial an…
(TrendHunter.com) It’s a wall. It’s a sofa. It’s a WallFa! What fun this would be. A two-sided piece of furniture so that people can sit on either side and have some fun with the person or persons behind them. Groping encouraged! The movements and touch can give you a hint of who or what is going on behind you. It l…
(TrendHunter.com) Don’t be fooled — this is no Lucky Charms commercial. If you’re familiar with the Truth campaigns against cigarettes, then you know the ads tend to be rather gorey. The latest ad, however, goes against spreading awareness with a new approach that’s actually even a bit… cute.
“A Magical Amount” a…
Don’t be fooled — this is no Lucky Charms commercial. If you’re familiar with the Truth campaigns against cigarettes, then you know the ads tend to be rather gorey. The latest ad, however, goes against spreading awareness with a new approach that’s actually even a bit… cute.
“A Magical Amount” a…
Washington Post Co.'s The Root stands as an example of the "damned if you do and damned if you don't" risk some media companies take when launching products to target specific audiences, particularly black consumers.
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