180LA, Ideo Veterans Form TBD, the Year's Latest New Agency
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Rafael Rizuto, one of the former 180 LA executive creative directors behind award-winning efforts like Boost Mobile’s “Boost Your Voice,” UNICEF’s “Unfairy Tales” and Expedia’s “Dream Adventures,” has teamed with former Ideo strategist Virginia Wang and industry veteran Jordan Warren to open a creative shop called TBD.
It’s the latest in a series of agency startups that have mushroomed onto the scene, many promising marketers a new focus on solutions.
This fall, Wieden & Kennedy vets Mark Fitzloff and Craig Allen opened their own respective shops, Opinionated and Callen; agency vet Mark Wnek opened his New Breed Talent Army; alumni of R/GA, CP&B and Roundhouse debuted A Fixer Agency; and seasoned marketing execs like Airbnb’s Jonathan Mildenhall and Pepsico’s Brad Jakeman announced plans to start their own consultancies.
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