180 Amsterdam Hires Barton F. Graf's Canning and Treichel; Poynton to Cheil
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180 Amsterdam has hired Barton F. Graf 9000 creative duo Dave Canning and Dan Treichel as co-executive creative directors. The pair, who start work in February, were creative directors at Barton F. Graf 9000, responsible for campaigns including Climate Name Change for 350 Action and work for clients such as Little Caesars, Dish Network, The Mentor Act for Esquire and Clash of Clans. Prior to Barton F Graf 9000, Treichel was at Droga5, while Canning was at Wieden & Kennedy New York.
Neither has ever worked outside North America before, and the pair told Creativity that the combination of the “perfect city, agency and clients” had lured them to move to Europe. “180 has a history of groundbreaking work, and we’re really atttracted by Amsterdam’s community of global creatives,” said Treichel.
The ECD roles are new for 180 Amsterdam, which counts Asics, Sony Playstation and Replay among its clients. Al Moseley, president and chief creative officer at 180 Amsterdam, said the agency “searched extensively for a year to fill the role.”
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