Hasta La Creative!

Advertising vet Jenny Gadd has steered production departments at agencies such as Ogilvy & Mather, Johannes Leonardo and Fallon Minneapolis, and served as executive producer at digital and production shops North Kingdom, Thomas Thomas Films, Believe Media and others. So she was prepared for her latest role: global head of productionat Airbnb.

“A lot of people right now are intrigued by being closer to the core business and being much more effective,” says Gadd, who joined Airbnb last fall. “We’re tasked with content that’s fast and cheap, but good.”

In recent years, the industry has seen numerous top agency creative and production talents cross over to what was once considered the “dark side”the place where creative careers went to die. Tor Myhren has gone from Grey to Apple, Andrew McKechnie from various shops to Verizon, and Todd Waterbury from Wieden & Kennedy to Target, to name just a few of the top-tier agency talents who have made the leap.

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