Sep
16
10 Internet Trends Impacting Marketers, According to RBC's Mark Mahaney
Posted in: Uncategorized
The self-proclaimed “world’s oldest and longest lasting internet analyst,” Mark Mahaney of RBC Capital Markets, dropped a series of internet trends and predictions on a packed room of marketers at Ad Age’s Digital Conference San Francisco this morning.
The trends were wide ranging, touching on everything from mobile to social, media to connected cars. Here are the top ten you should know about:
Mobile is no longer an emerging trend. It’s material. Mobile is now at well over 10% — and in some cases up to 70% — of traffic and revenue for publishers and platforms, Mr. Mahaney said. Mobile will grow faster than the overall market for the foreseeable future, he said.
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