May
04
10 Facts You Should Know About the Agency Business
Posted in: Uncategorized
4. All major agency disciplines grew last year, with U.S. revenue gains from 4.4% for ad agencies to 10.3% for the resurgent field of health-care communications.
5. Media agencies registered robust revenue gains in 2014, propelled by digital. That includes programmatic media buying, where in some cases agency companies account for media billings as revenue.
6. U.S. ad-agency employment in December reached its highest point (192,400) since the dot-com bubble in the early-2000s.
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