Jul
06
Zimmerman Tapped As Agency For Chuck E. Cheese's
Posted in: Uncategorized
Amid an effort to make its restaurants more appealing to adults, Chuck E. Cheese’s has selected Omnicom’s Zimmerman Advertising as its new agency.
The Ft. Lauderdale, Fla.-based shop will handle strategy, promotion, media and integrated creative, according to a press release. There was no consultant overseeing the review.
The restaurant chain has been undergoing several changes in the last year, including adding new menu items like BBQ chicken pizza and wraps, all in an effort to make the brand more appealing to parents, and not just kids, as well as revive sales.
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