Zefr Rolls Out Brand Safety, Suitability Solution for TikTok In-Feed Ads

Zefr debuted a brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in Canada, the European Union, the U.K. and the U.S. The partnership between the two companies was initially revealed during the TikTok World virtual event last September. The new solution is powered by Zefr’s Cognition AI machine learning engine,…

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