Hasta La Creative!

This week, Adweek offered readers the gentle musings of YP CEO David Krantz. In case your Web browser doesn’t have that URL in its search history, that would be the former Yellow Pages. 

For the Millennials out there in AgencySpy land, that is what was once called a phone book.

It was a bundled array of print technology listing the numbers and logos of anyone in your neck of the woods. What was formerly the listing service of AT&T Interactive decided to skew a little younger by breaking out the two-letter moniker.

In the interview, Krantz stuck up for his brand, downplaying the influence 0f all those cool kids at Google and stuff.

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