Hasta La Creative!

YouTube has three top priorities: “mobile, mobile and mobile,” according to its boss Susan Wojcicki.

On Thursday, the longtime Google exec took the stage at VidCon at the Anaheim Convention Center in Anaheim, Calif. — think Comic-Con for the digital video crowd — to unveil a new look for YouTube’s mobile site and apps. In place of the existing single-screen design that features a curated feed of videos based on what people have watched as well as what channels they subscribe to, the redesign adopts a three-paned look that’s supposed to make it easier for people to find new videos to watch — and add to the time they spend watching YouTube, which is already up 60% year-over-year.

Now when people visit YouTube’s site or open its Android app — and soon on iPhone — they’ll see a new home screen that curates videos based on what people have watched, including organizing recommendations into playlists. A second screen will show the latest videos from the channels that people subscribe to, though if people really don’t want to miss a channel’s latest uploads they can now sign up to receive notifications when a new video is posted. And a third screen will house the playlists a person has created, videos they’ve watched before and the videos they’ve uploaded.

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