YouTube will begin selling ads in live TV service
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YouTube will begin selling ads in its live TV stream, opening up more inventory in the streaming TV sector that can more precisely target very specific consumers. It’s part of the Google-owned video behemoth’s efforts to compete more directly with traditional TV and give advertisers more opportunities to reach consumers on the larger living-room screen.
Like traditional pay-TV operators, YouTube has two minutes of local ad inventory per hour on each network that it can sell. So far YouTube has let the networks themselves sell that two minutes.
Now YouTube will start selling the time as part of its Google Preferred package, which aggregates the top 5 percent of YouTube content for advertisers. It won’t necessarily sell all of it, depending on the terms of its deals with networks it carries. It plans to make the announcement during its NewFront presentation on Thursday.
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