Hasta La Creative!

YouTube’s mission to make marketers more comfortable with its stars is gaining some traction, at least with the Federal Government.

The Department of Transportation’s National Highway Traffic Safety Administration recently hired Rhett McLaughlin and Charles Lincoln Neal — better known as Rhett and Link — to film an anti-texting spot.

But it’s not your typical public service announcement. During the three-and-a-half minute spot, the comedic duo take turns rapping about their texting-while-driving prowess while texting and driving and doing yoga and delivering a baby (watch it above).

Continue reading at AdAge.com