Sep
12
YouTube Plans Rollout of Engaged-View Conversions by Year-End
Posted in: UncategorizedYouTube is taking non-click conversion metrics to the next level with plans to make engaged-view conversions available by the end of the year. YouTube Ads product manager Nicky Rettke said in a blog post that the Google-owned video site has been researching EVCs, which measure the conversions that take place after someone views at least…
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