Apr
04
YouTube Invites in Safety Inspectors, but Powers Are Limited
Posted in: Uncategorized
Independent oversight is coming to help police YouTube videos for brands, but there will be limits to what these outside parties can deliver.
The ad tech watchdogs won’t be able to vet every YouTube video for terrorist tutorials, hate speech and sexual content in time to stop them from ever carrying ads, according to ad tech experts.
“A lot of brand safety vendors are jumping all over this opportunity,” said Augustine Fou, an ad tech researcher. “But they’re either over-representing what they can do or just not being truthful about the technology.”
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