Hasta La Creative!

Earlier this year YouTube crossed the billion-user mark, and now it’s poised to surpass the five-billion-dollar mark.

The Google-owned video service is expected to record $5.6 billion in gross revenue this year, according to estimates from eMarketer. That’s up 51% from last year and would equate to 11% of Google’s total ad revenues.

That figure does not include money YouTube passes on to advertising partners and content creators. This year Google will keep 35% of that total or $1.96 billion, according to eMarketer’s estimate. Google generally takes a 45% cut of advertising sold into its content partners, and Google’s take is exected to rise in the coming years as it phases out less-favorable revenue-sharing deals with TV networks.

Continue reading at AdAge.com