Oct
31
YouTube Advertisers Feature More Men, But Women Draw More Eyeballs
Posted in: UncategorizedMore men appear in videos uploaded to YouTube by advertisers, but ads that were gender-balanced or featured more women tallied significantly more views, according to a study by YouTube parent Google and the Geena Davis Institute on Gender in Media. The two parties analyzed over 2.7 million YouTube videos uploaded by advertisers between Jan. 1,…
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