Hasta La Creative!

Everyone who works in an ad/PR agency has to go beyond being a good marketer to being a good businessperson on behalf of our clients.

That may sound like old news to some of you, but the time has come to apply added substance to the words. It’s time for agency employees to think as their clients do and make decisions accordingly — to anticipate a clients’ needs and be able to act on gut instincts.

I am sure you hear from clients that they value your passion and commitment to growing their business. But are they also telling you that they need to see better alignment between your agency’s thinking and their priorities? If not, you can be sure they are thinking it.

Continue reading at AdAge.com