Your Wednesday Wake-Up Call: Yahoo's Confession; Amazon's $294 Million Tax Troubles
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Everyone’s heading to Orlando for presentations by chief marketing officers at some of the biggest advertisers on the planet at the Association of National Advertisers’ annual mega conference. Ad Age reporters round up what we’d like to learn from Samsung, Procter & Gamble, Walmart, Clorox, KFC and more. And will Lili Tomovich, chief experience and marketing officer at Las Vegas-based MGM Resorts International, turn up, in the wake of Sunday’s horrific massacre?
Yahoo’s Triple Whammy
The biggest data breach in history just got three times bigger. First, Yahoo said one billion of its users had been affected by a 2013 hack attack; it now admits that all three billion accounts were exposed, writes The Wall Street Journal. The assessment is based on new intelligence obtained after Yahoo’s $4.5 billion acquisition by Verizon in June. Yahoo now part of Verizon subsidiary Oath sold at a $350 million discount because of its security issues.
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