Hasta La Creative!

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Twitter is cracking down on unwanted sexual advances, harassment, hate symbols and tweets that glorify violence. For example, there’s a new approach to posting nude photos without consent people who post original shots will have their accounts suspended “immediately and permanently,” Twitter says. Right now, offenders are temporarily locked out and required to delete the tweet, but they get another chance. Twitter sent an email with the updates to its Trust & Safety Council members; Wired has the full email.

As TechCrunch says, “Twitter, a platform infested with trolls, hate and abuse, can be one of the worst places on the internet.” The platform has cracked down on harassment before. Will this new move be enough, and will it bring back users at a time when Twitter is losing fans in its most important market? Twitter shed 2 million monthly active users in the U.S. in the second quarter, and U.S. ad revenue dropped 14 percent year-on-year.

True or false?

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