Your Thursday Wake-Up Call: Airbnb CMO Checks Out, Google's Multilingual Ear Buds and More
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital related news. What people are talking about today: Jonathan Mildenhall, Airbnb’s high-profile CMO, is leaving the company on Oct. 20 to start his own consultancy called 21st Century Brand. Just weeks ago he appointed Wieden & Kennedy as Airbnb’s new global agency of record, reports Ad Age’s Lindsay Stein. Mildenhall says Airbnb’s “Belong Anywhere” campaign is meaningful for the brand’s community worldwide, inspiring him to “take what I’ve learned and work with other founders to get people to care deeply about their brands.”
Media migration
Time Inc.’s Entertainment Weekly is leaving New York and heading for Hollywood, reports Matthew Flamm at Crain’s New York Business, where it will move into offices that hold People magazine’s West Coast operations. Some 45 of the publication’s 66 New York staffers are expected to move with it. Time Inc. has been cutting costs as the company tries to transition into a digitally-focused operation. The move struck veterans of the magazine world, Flamm reports, “as another sign of a changing media landscape, in which New York is less and less the center of the universe.”
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