Your McDonald’s Rebrand Is Here
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Back in July, we shared news on McDonald’s upcoming attempt to improve its financial standing via that old canard, “storytelling in advertising.”
August brought word that Leo Burnett would be tasked with handling the reinvention, and today The Wall Street Journal elaborated a bit on the details. The brand’s sort-of-new tagline will be:
“Lovin’ Beats Hatin’”
Yes, that’s it; no Gs. “People familiar with the matter” said that the point behind the slogan, which will officially launch in January and feature in an extended :60 spot set to air during Super Bowl XLIX, is that consumers have the ability to spread happiness despite all the time we spend trolling online. (Some of us, at least.)
No need to stop dancing, though, JT: “I’m Lovin’ It” will still be around.
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