Hasta La Creative!

Another apology

Cam Newton, quarterback for the Carolina Panthers, lost a sponsorship deal with Dannon after a sexist slight against a woman reporter who asked a question about route-running, as Ad Age’s Jessica Wohl reports. (“It’s funny to hear a female talk about routes like — it’s funny,” he said.) Newton made a videotaped apology and put it on Twitter. “Don’t be like me. Be better than me,” he says. The apology runs at nearly two minutes, with Newton apologizing to a large swathe of humanity — “to the reporters, to the journalists, to the moms, supermoms, to the daughters, sisters and the women all around the world.”

Brand safe?

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