Young YouTube Celebs Star at Seventeen’s Unofficial NewFront
Posted in: Uncategorized
BuzzFeed tried to win over web video advertising at a NewFronts pitch Monday by talking up its strength: sharable content. Conde Nast today is holding a NewFronts presentation emphasizing videos based on its magazine brands. Seventeen Magazine’s panel on Tuesday morning, however, relied on powers you may never have heard of: YouTube and Vine sensations like Arden Rose, Meghan Rosette, Teala Dunn, Cameron Dallas and Nash Grier.
Seventeen isn’t trying to turn its editors into YouTube stars, Editor-in-Chief Ann Shoket told the roughly 75 people in attendance, mostly media buyers and advertisers. “The key to our success as a magazine and on YouTube is we tapped into the authenticity of YouTube,” she said.
Seventeen parent Hearst Magazines last year teamed up with AwesomenessTV, which produces content for YouTube, to create original content under the Seventeen brand. AwesomenessTV works with YouTube personalities to develop content for the channel; Hearst sells premium sponsorships.
Post a Comment