Hasta La Creative!

Maybe, just maybe, some of the normal rules of American politics are relevant to the utterly abnormal, wildly unruly 2016 presidential campaign cycle. Perhaps logic — particularly the elemental logic of political advertising, messaging and branding — applies to The Donald & Hillary Show after all.

In other words, what’s been happening recently — Hillary Clinton’s lead over Donald Trump narrowing (FiveThirtyEight had her chance of winning dipping to 69.5% as of Sept. 8) — is happening for a reason.

Let’s start with the advertising. In fact, let’s start with one particular ad released by the Clinton campaign a couple weeks ago in the form of an online video. Because it says a lot about how the Clinton campaign regards the art of political persuasion right now.

Continue reading at AdAge.com