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Yellow Pages

PagesJaunes turned to Sid Lee Paris to help them take a stand against the Do It Yourself movement and, with a dash of humor, remind us that nobody does it like a professional. To prove their assertion, the the agency created 3 videos of a whole new genre: Tutorials about how to not do it yourself.

PagesJaunes asked 3 of the most followed French tutorial YouTubers to try something new – create their own satirical tutorials wherein they sit idly by while a PagesJaunes professional gives a demonstration of their know-how – the way it should be done if you want the best results.

Advertising Agency:Sid Lee, Paris, France
Executive Creative Director:Sylvain Thirache
Creative Directors:Céline Mornet Landa, Clément Mornet Landa
Senior Art Director:Yoann Plard
Art Directors:Hugo Demazière, Sophie Dherbecourt
Managing Partner:Johan Delpuech
Deputy General Manager:Bruno Lee
Account Director:Jean-Baptiste Destabeau
Account Manager:Thomas Lec’hvien
Production Director:Thomas Laget
Producer:Nicolas Lasjaunias, Julia Dutriez
Digital Production Director:David Bismut
Digital Producer:Clément Cassajus
Production:Grand Crème
Director:Hugo Kerr
1st Assistant:Gilles Langlois
Director Of Photography:Sébastien Marchaland
Cameraman:Gabriel Dugue
Photographer:Hugo Souchet