Sep
09
Yahoo Woos CPG Ad Buyers With Further ConnectID Tie-Ups
Posted in: UncategorizedTraditional ad targeting tools are in decline, which has led to a boom in alternative identity solutions, putting providers into fierce competition to scale their offerings before Google Chrome withdraws support for third-party cookies in 2023. Top line Yahoo has struck integration deals with several measurement providers including IRI, mParticle and NCSolutions in a bid…
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