Hasta La Creative!

The most glaring question regarding Yahoo’s Tumblr acquisition is how it will generate more advertising revenue from a platform that, to date, has taken a minimalist approach to incorporating advertising.

Yahoo CEO Marissa Mayer is going to change that, however. Ms. Mayer said Monday morning that Yahoo would introduce more “native advertising” formats to Tumblr. She also said that advertising will eventually appear on an individual’s original Tumblr “with the blogger’s permission.”

“I would expect any ad units to be very native and to follow the form and function of Tumblr,” Ms. Mayer said.

Continue reading at AdAge.com