Apr
16
Yahoo First-Quarter Display-Ad Sales Fell 11% as Advertisers Jump to Facebook, Google
Posted in: Uncategorized
Though net income soared 36% in the first quarter, Yahoo reported that sales of display ads decreased 11% and search revenue, excluding sales passed to partner sites, dropped 10% to $425 million.
Yahoo, the biggest U.S. Web portal, also forecast sales that fell short of analysts’ estimates as it continued to lose advertisers to Google and Facebook.
Second-quarter sales, excluding revenue passed to partner sites, will be as much as $1.09 billion, Sunnyvale, Calif.-based Yahoo said today on its website. Analysts on average had projected revenue of $1.11 billion, according to data compiled by Bloomberg.
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