Hasta La Creative!

Media
WWF

“2050 Poland for generations” is a WWF report on climate change. It is very big, very serious and very boring. Our task was to promote it among those, who will be most affected by it. Problem is, young people think they are immortal and don’t think 30 years ahead. There is though one problem that interests Polish youngsters: PRO8L3M. This hip hop duo is extremely popular among our target group. We asked them to change the report into lyrics. This is how the 6th Extinction was born.

Advertising Agency:McCann Worldgroup, Warsaw, Poland
Creative Directors:Bartek Klimaszewski, Marcin Sosinski
Art Directors:Janina Szwykowska, Bartosz W?odarczyk
Motion Designers:Vladyslav Kravets, Malgorzata Wojtkowiak
Post Production:Rafal Jastrzebski
Copywriters:?ukasz Ko?akowski, Zbigniew Marczak, Ma?gorzata Garapich Nowicka, Natalia Karawajczyk
Client:Klaudia Kro?l Jasin?ska, Katarzyna Kos?ciesza, Tobiasz Adamczewski, Sebastian Szustak
Outrage:Monika Sidorowicz, Tamara Cibor Adela Ostaszkiewicz, Joanna Dziel, Marta S?leszyn?ska, Marcelina Tuszyn?ska, Micha? Chwia?kowski, Jan Da?browski, Piotr Szulc
Melt:Kuba Matyka, Kamila Staszczyszyn, Karolina Cykowska-Halczuk
PRO8L3M:Oskar Tuszyn?ski, Piotr Szulc