Feb
19
WWE Will Struggle to Position Itself as Live Sports
Posted in: Uncategorized
WWE will start shopping its “Monday Night Raw” and “Friday Night Smackdown” programs with TV networks after its exclusive negotiating window with NBC Universal expires.
As it looks to woo distributors, and eventually advertisers for its upcoming digital network, WWE is positioning itself akin to live sports.
“We are undervalued in the advertising community,” said Michelle Wilson, chief revenue officer and chief marketing officer, WWE. “It is a strategic priority for us.
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