Hasta La Creative!

WPP wants United Continental Holdings to be the next client for which it creates a dedicated agency, including media buying and planning, digital elements and direct marketing, according to multiple executives familiar with the matter.

“We have a lot of conversations with many parties but nothing has been finalized,” said a United spokesman. He wouldn’t say anything else on the record.

The airline has been pitched a team of executives from Wunderman, the direct-mail incumbent for the airline, and its data subsidiary KBM; media buying and planning agency MEC; brand consultancy Landor Associates; and Kantar, WPP’s research and data arm, according to people familiar with the matter. Multiple executives said that nothing will be decided until early next year.

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