WPP Reports Revenue Growth, Tweaks Publicis Omnicom Merger
Posted in: Uncategorized
Revenue at WPP last year increased 3.5% to more than 11 billion pounds, or $18.4 billion, the world’s largest agency holding company said Thursday. Profit for the year grew 13.1% to more than 1 billion pounds, or nearly $1.7 billion. Pre-tax profits grew 18.7% to nearly $2.2 billion.
The U.K.-based group, whose agencies include Grey, JWT, Ogilvy & Mather, Mindshare and MediaCom, claimed $9.7 billion in new business wins last year, an increase of 57% over 2012.
In North America, revenue from continuing operations increased 2.9% to $6.2 billion, contributing 34.2% to total group revenue, boosted by 5.4% growth in the fourth quarter. Advertising and media — as well as digital in general and digital agency AKQA in particular — were the drivers of revenue in the region.
Post a Comment