Jun
20
WPP CEO Sorrell Wants to Remove 'Inhibitors' From Global Organization
Posted in: Uncategorized
Regional managers too often act as inhibitors between local marketers and global headquarters, WPP CEO Martin Sorrell said at the Cannes Lions ad festival this week. But there are opportunities for both marketers and agency holding companies like WPP to improve flexibility on the ground and at the center, he said.
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