Hasta La Creative!

WPP has bought one of Germany’s top five independent agencies, Thjnk, whose clients include McDonald’s, Ikea, Audi, Jack Link’s and Germany’s second biggest bank, Commerzbank.

Thjnk has sold 100% of the agency to WPP. There are 26 partners in the business, who all agreed the deal.

The move is positioned by the world’s largest communications group as part of its strategic response to Brexit. As the U.K. prepares to leave the European Union, WPP is expanding its power base on the continent outside Britain (its home country), and securing access to global talent who may not be able or willing to work in the U.K. in future.

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