Hasta La Creative!

Wow Air has gone out of business, stranding thousands of passengers and creating potentially huge risks for Iceland’s tiny economy and its growing reliance on tourism.

The discount carrier is the eighth European airline to have failed since the summer as margins are pinched by fluctuating fuel costs and over-capacity that’s sparked a continent-wide fare war.

Wow’s demise should bring short-term relief to local rival Icelandair Hf. Ryanair Holdings Plc, EasyJet Plc and Wizz Air Holdings Plc — Europe’s three biggest discount airlines — also fly to the island in the North Atlantic, whose popularity has grown exponentially in recent years thanks to television shows like Game of Thrones.

Continue reading at AdAge.com