Woven Digital Raises $18 Million to Keep Pace With BuzzFeed, Vox, Vice


Another week, another digital media company with a big funding round.

Woven Digital has raised $18 million in the company’s second funding round since its 2010 launch. Woven intends to use the funding money to add more people to its ad sales and editorial teams, grow its video business into eventually accounting for half of the company’s revenue and develop its publishing tools to be better at trendspotting, according to Woven CEO Scott Grimes.

Up until now the millennial-male-skewing publisher has largely stayed away from taking outside money. It raised $5.5 million in seed money, but largely relied on its own revenue over the last few years to build its business and acquire other sites, Mr. Grimes said. He said that revenue has doubled each year for the last three years but declined to provide actual figures.

Continue reading at AdAge.com

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