Would You Buy a Samsung Galaxy Because It Has an Exclusive LeBron James App?
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Samsung plugs a new Galaxy-exclusive LeBron James app, Taco Bell explains the benefits of its new “one-handed breakfast” in a spot that’s part of a larger campaign Ad Age’s Maureen Morrison previewed yesterday, and Jose Cuervo offers a little history lesson just in time for Cinco de Mayo.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
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