Nov 10

Words With Friends Is More Than Just a Game in Heat’s Ads for a Sequel App

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Zynga wants you to know Words With Friends 2 isn’t just an online knockoff of Scrabble. It’s a bonafide system for capturing the true meaning of life. “Power of Words,” a minute-long ad for the casual gaming company by San Francisco agency Heat, features a montage in the style of “found footage,” with single-word captions–spelled…

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