Nov
27
Wix.com Ends Three-Year Super Bowl Streak to Focus on Digital
Posted in: Uncategorized
In a reversal, Wix.com will eschew the upcoming Super Bowl in favor of digital advertising.
The website builder, which has advertised in the Super Bowl since 2015, has decided not to return to the next big game, on Feb. 4, 2018, says Chief Marketing Officer Omer Shai.
Wix.com increased its TV ad spending to $28 million in 2016 from $18 million in 2015, according to Kantar. But it has changed course entirely this year.
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