Hasta La Creative!

Everytown for Gun Safety is asking people to #WearOrange for National Gun Violence Prevention Day today, one of the numerous and increasingly visible recent anti-gun efforts supported by nonprofits and ad agencies.

For the #WearOrange campaign, Everytown released a video remembering 15-year-old Hadiya Pendleton, who was shot and killed in Chicago in 2013. The film, created by Huge’s D.C. office, asks that everyone wear orange on June 2, Pendleton’s birthday, because the color demands to be seen.

“Working on projects that we believe in is always front of mind for Huge. And being a part of this one was so far beyond anything any of us had ever imagined,” Kate Watts, president, U.S. regions at Huge.

Continue reading at AdAge.com