With Sunday NFL ratings up, Fox eyes a stellar 'Thursday Night Football' debut
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As Fox gets ready to break the huddle ahead of its first-ever “Thursday Night Football” broadcast, the network believes it has the ratings momentum and the sort of powerhouse schedule that will transform the much-maligned NFL window into appointment viewing.
Through the first three weeks of the NFL season, Fox’s in-game coverage is averaging 17.9 million viewers, up 1 percent compared to the analogous period in 2017. The network’s first five Sunday afternoon windows (two national broadcast and three slots of regional coverage) delivered an average 10.3 household rating, up 2 percent versus the year-ago 10.1 rating.
Fox has been on-target across its Sunday NFL package, as four of the network’s first five football windows have delivered year-over-year growth. Thus far, its regional coverage has been strong, while TV’s highest-rated standalone program, the late-afternoon “America’s Game of the Week” showcase, is out-performing the rest of the pack with an average draw of 22.8 million viewers and a 12.9 rating.
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