With Sochi Over, NBC Gears Up to Sell the 2016 Rio Olympics
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The Sochi Olympics have only just ended but NBC Universal is already gearing up to sell ads in its coverage of the 2016 Summer Olympics in Rio.
NBC Universal has plenty of recent success to boast about as it approaches advertisers: Online streaming for the Olympics hit new records, viewership in peripheral parts of the day has been strong and the games put the fledgling NBCSN on the map. There’s also been a halo effect on the rest of NBC’s schedule, providing a massive lead-in to Jimmy Fallon’s debut as the new host of “The Tonight Show;” and boosting the “Today” show ahead of ABC’s “Good Morning America” for the first time in two years.
But when it comes to prime-time, where about 80% of ad dollars are allocated, there’s less to discuss, as Sochi fell short of some of the ratings guarantees it promised advertisers and the audience is aging up.
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