Aug
02
With Preseason Starting Sunday, the NFL is Still Fumbling in Online Video
Posted in: Uncategorized
The continued growth of online video consumption is staggering and well documented. You’d think that sports leagues, with their built-in fan base and a product that is experienced almost entirely on television, would be especially well positioned to take advantage of the technology.
Yet, of the two most popular U.S. sports leagues, one has embraced online video, and the other has dropped the ball entirely. Surprisingly, the industry-leading online video presence belongs to the National Basketball Association, which finishes behind the National Football League in nearly every other way. The NFL, whose preseason starts Sunday when the Dallas Cowboys play the Miami Dolphins, has trailed inexplicably.
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