Feb
05
With New Innovation Unit, Republicans Hope to Close Tech Gap With Democrats
Posted in: UncategorizedHuge brands like Target and General Motors have already opened tech offices in the Bay Area, and now the Republican party is following suit.
The Republican National Committee announced yesterday that it’s formally launching an innovation unit called Para Bellum Labs. Effectively, its mission is to do what Team Obama did in 2008 and 2012, but for GOP candidates across the board: use insights from data to enable more targeted marketing to potential voters.
The RNC’s chief digital officer Chuck DeFeo also said he wants it to function like a corporate “center of excellence” for Republican campaigns to emulate.
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